American viewers continued to abandon the NBA in droves in recent months, opting instead to watch the PGA championship in record numbers.
“Despite all the hype for the NBA playoffs one year after the bubble, stars like LeBron James, Kevin Durant, Devin Booker, Chris Paul, James Harden, and Joel Embiid took an L this weekend to the PGA Championship. A bad one,” writes sports website Outkick.
“As first noted by Sports Business Journal, the final round of the PGA Championship drew 6.6 million viewers, up from 5.2 million in 2020 and 5.0 million in 2019,” adds the outlet.
“The truth is, the NBA is just not as popular as we’ve been led to believe. It’s the primary sport on ESPN/ABC. It’s the most frequently talked about sport on social media. Its players’ views align with those with the loudest voices in our country. Combine all that, and you have a product promoted well beyond its interest level,” concludes the writer.
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